Tata Group Rebrands Airline: Air India Reveals New Logo And Uniform

Air India recently revealed a fresh new logo and design for its planes as part of Tata Group's plan to update the airline's image. The airline's appearance is changing, and instead of the usual Indian-style windows, there will be a shiny gold window frame. They're calling the new logo 'The Vista,' which comes from the top part of the gold window frame. Here’s to know more about the Air India rebranding plans -

Air India’s New Logo & Look

Air India says this new logo ‘The Vista’ and new look represents a 'window of possibilities.' Not just the logo, but the planes themselves will have a new style. They'll be painted with deep red, dark purple, and shiny gold decorations, including a design inspired by the chakra. Air India also made a new special font called 'Air India Sans,' which they say looks confident and friendly. The goal is to show that Air India is a top-notch, welcoming airline that's open to everyone.

CEO & MD Of Air India, Campbell Wilson Said -

Air India's CEO Campbell Wilson remarked that these updates reflect their aspiration to transform Air India into a global premier airline. He said - “The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service

Discovering The New Logo & Livery: A Closer Look

• Window Frame Wonder: The logo's shining gold window frame draws inspiration from the classic Indian window shape, which has been an emblem of Air India's identity for many years.
• Heritage in Red and White: The red and white pinnacle of the window frame doesn't just look good; it carries the legacy of the airline and its dedication to delivering top-notch service.
• A Splash of Purple: Notice the purple touch in the logo? It's a direct nod to Vistara, Air India's sibling airline. This hue celebrates their shared ownership by the Tata .
• Tail with a Twist: The tail design showcases a stylish take on the Air India logo. This design isn't just static; it's designed to exude dynamism, perfectly capturing the airline's forward-looking vision.
• Song of Exploration: Air India's brand-new theme song, named “The Vista,” aims to awaken a sense of thrill and adventure. It's a musical nudge encouraging travelers to embark on exciting journeys with Air India and explore the wonders of the world.

Changes Coming In December 2023

Air India shared that passengers will get to experience the new updates starting from December 2023. This is when they plan to introduce new airplanes into their fleet. All these exciting changes, including the rebranding, have been worked on together with a company called FutureBrand, which is based in London.

That’s almost everything you must know about Air India’s rebranding plans. We want to hear your opinion on the airline’s new logo & livery! Share your thoughts in the comments section below and let us know what you think.

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